Online Format: Join the meetup online from anywhere. Speakers will connect via Zoom, and participants will watch the livestream on YouTube.
Practical Conversation: No heavy conference format — just a focused, practical conversation between researchers, CX/UX specialists, and product teams.
Community Meetup: Organized by people.community — a Kazakhstan-based community of UX researchers and CX managers.
ResearchOps & Process: We’ll discuss how to make research workflows clearer, faster, and easier to manage without losing quality.
This edition of Discovery Meetup will focus on how companies can build more mature, clear, and manageable research processes.
We’ll discuss how to move from scattered interviews, surveys, presentations, and fragmented insights to a structured research system — with shared quality standards, transparent research workflows, automation of operational routines, and a knowledge base that helps teams store and reuse customer insights.
The key question of the meetup is simple and practical:
how can we make research faster, higher-quality, and more useful for product, service, and business decision-making?
We’ll discuss how to move from scattered interviews, surveys, presentations, and fragmented insights to a structured research system — with shared quality standards, transparent research workflows, automation of operational routines, and a knowledge base that helps teams store and reuse customer insights.
The key question of the meetup is simple and practical:
how can we make research faster, higher-quality, and more useful for product, service, and business decision-making?
What we’ll discuss
Презентовать результаты исследований командам, подкрепляя рекомендации данными исследований
Применять полученные инсайты для улучшения продуктов и их удобства
Анализировать результаты и понимать, почему пользователям что-то не понятно
Круто вести сессии тестирования и получать полезные инсайты
Создавать сценарии исследований
Планировать и проводить юзабилити-тесты
How research becomes chaotic. Why interviews, surveys, presentations, and insights often become fragmented — and what signs show that a research function needs more structure
Automation of research operations
Which parts of the research process can be simplified or automated: research requests, planning, recruitment, templates, status tracking, storing materials, sharing results, and monitoring follow-up actions.
Which parts of the research process can be simplified or automated: research requests, planning, recruitment, templates, status tracking, storing materials, sharing results, and monitoring follow-up actions.
Quality standards in research. What should be consistent across research projects: briefs, research questions, method selection, sampling, guides, analysis, reports, and recommendations.
Research repositories. How to store, structure, and reuse customer insights so that research does not disappear after the final presentation.
From insights to decisions. How research can become more useful for product, service, marketing, and business teams.
Teams from IT, telecoms, fintech, and banks
especially from Kazakhstan, Kyrgyzstan, and Uzbekistan.
especially from Kazakhstan, Kyrgyzstan, and Uzbekistan.
Product managers
who use research to make product decisions, prioritize roadmap items, and test hypotheses.
who use research to make product decisions, prioritize roadmap items, and test hypotheses.
Who is this meetup for?
CX/UX researchers and specialists
who want to improve research processes, quality standards, and the way insights are used inside companies.
who want to improve research processes, quality standards, and the way insights are used inside companies.
Designers
who want to better understand users and build solutions based on evidence rather than assumptions.
who want to better understand users and build solutions based on evidence rather than assumptions.
Marketers and business teams
who work with customer needs, positioning, communication, and customer insights.
who work with customer needs, positioning, communication, and customer insights.
Speakers
Meetup Program
Saturday, August 1
16:00–16:10
16:00–16:10
Opening and introduction to people.community and Discovery Meetup
16:10–16:40
16:10–16:40
Kamila Isaeva
Quantitive UX Researcher in Wargaming
Kamila will share practical experience in automating survey operations — from sampling, distribution, and data cleaning to aggregation and recurring research workflows. The talk will focus on how to identify which parts of the survey process are ready for automation and how simple solutions, including Python scripts, can help researchers save time and manage complexity without losing quality.
16:40–17:10
16:40–17:10
Josh Morales
UX Research Manager in Miro
Josh will share how Miro built a continuous research program and how it changed the way research is practiced, measured, and understood inside the company. The talk will be especially relevant for research, product, and CX teams looking to make customer learning more systematic and ongoing.
17:10–17:40
17:10–17:40
To be announced
UX Researcher
The second speaker will share a practical perspective on research quality, ResearchOps, or scaling research processes inside a company.
17:40–18:00
17:40–18:00
Moderated discussion and final questions
Past Events
-
Discovery Meetup in AstanaIn May 2025, peoplefirst, together with BTS, hosted Discovery Meetup in Astana on the topic “How Customer Research Helps Build Better Products.” The meetup brought together professionals working in customer experience, product development, and UX/CX research.
Invited experts included representatives from BTS, DAR, Freedom Broker, and Home Credit Bank. The event was held offline at the BTS office. -
UX Research Toi in AlmatyIn June 2024, the peoplefirst community hosted the first UX Research Toi, a private summit for UX researchers in Kazakhstan.
The event brought together around 50 professionals from banking, telecommunications, fitness, and IT companies. The program included panel discussions, case sharing in a World Café format, and the UX Research Awards.
The summit was opened by Don Norman, a world-renowned expert in design and UX, co-founder of Nielsen Norman Group, and former Vice President at Apple.
Записаться на курс или получить бесплатную консультацию
Отправляя заявку, вы даете согласие на обработку своих персональных данных в соответствии с политикой конфиденциальности и публичной офертой.
FAQ
The meetup will be held in English.
The meetup will be online. Speakers will join via Zoom, and participants will watch the livestream on YouTube.
We plan to share the recording after the meetup in the community channel.
Yes, the meetup is free. Registration is required so we can send you the calendar invite and livestream link.
The meetup is for CX specialists, CX/UX researchers, designers, product managers, marketers, and other professionals working with customer experience, research, product development, and service design.
The livestream link will be shared in the meetup channel before the event.